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Jan. 8, 2017

By AMANDA POPE
Staff reporter

Researcher and Ryerson School of Journalism professor Ivor Shapiro. (Courtesy Ryerson School of Journalism)

Scholarly research that explores how Canadian journalists view their role in society will be highlighted in a new documentary and accompanying website based on the results of the Canadian Worlds of Journalism Study.

“SHATTERED” directed by Lindsay Fitzgerald, a graduate of Ryerson’s Bachelor of Journalism and documentary-media MFA programs, will explore the working lives of Canadian journalists at a time of major disruption. The documentary, set to be released in 2019, will place these journalists’ stories in the context of Worlds of Journalism survey results that suggest Canadian journalists, more so than journalists in many other countries, see themselves as “detached watchdogs.”

“Scholars have used the phrase ‘detached watchdogs’ to mean the role of finding out information and reporting it, independently of political and business interests,” said Ivor Shapiro, a professor of journalism at Ryerson and the principal investigator for the Canadian study.

The Worlds of Journalism Study is a collaborative effort by international scholars who are comparing how journalists in different countries describe their values and practices. The idea is to help journalism researchers, practitioners, media managers and policymakers better understand the worldviews and changes that are taking place in the professional orientations of journalists, the conditions and limitations under which journalists operate, and the social functions of journalism in a changing world.

The Canadian documentary now in production will supplement traditional scholarly publication to generate wider understanding of journalists’ sense of professional purpose, said Shapiro, who is also associate dean of undergraduate education and student affairs in Ryerson’s Faculty of Communication and Design. “This is a very precarious time to be a journalist and great change is (underway). So the documentary will bring the basic findings to life by following real -life journalists through their work and interactions while reporting.”

The Canadian Worlds of Journalism Study is one of 67 country studies in a global project that involved interviewing more than 27,500 journalists between 2012 and 2016. The questionnaire elicited views of journalists on journalism’s place in society, journalists’ ethics and autonomy, influences on news coverage, journalistic trust in public institutions and transformations of journalism. The Canadian study, which is now funded by the Social Sciences and Humanities Research Council of Canada (SSHRC), received seed funding from the Ryerson Journalism Research Centre in 2014.

In addition to Shapiro and Fitzgerald, the research team for the Canadian study includes Geneviève Bonin, an associate professor in the department of communication at the University of Ottawa; Heather Rollwagen, an assistant professor with the department of sociology at Ryerson; RSJ assistant professor Lisa Taylor; and Lauriane Tremblay, a doctoral candidate in communications at Laval University in Québec.

Shapiro said the team conducted telephone interviews with 361 journalists in Canada. The researchers then followed up on the survey with 50 in-depth interviews conducted in person and by Skype with anglophone and francophone journalists, freelancers and journalists working at large, medium and small organizations.

The global questionnaire asked journalists to rank, from one to five, their agreement with various possible descriptions of their attitudes and influences. Rollwagen, the Ryerson sociologist, then analyzed these indicators to discover four ways in which individual journalists tended to group their answers . These groupings suggested four distinct approaches to journalists’ understanding of their social role – monitorial, collaborative, interventionist and accommodative.

“An interventionist role is an advocacy role,” Shapiro said. “The collaborative role is supporting government policy and the accommodative role is providing material that entertains audiences and finds large audiences (for content) like kittens playing or funny videos of people doing ridiculous things. But Canadian journalists see themselves playing a more monitorial role, because their job is to be independent from the government and power.”

The Canadian team’s findings have been presented at several conferences, and a scholarly journal submission is in progress. The team researchers also collaborated with colleagues in Belgium and Switzerland, where French is a minority language as well, and published a separate study called Quelle Différence? Language, culture and nationality as influences on francophone journalists’ identity. The combined group found that francophone journalists in all three countries were slightly more inclined than their German-speaking, Flemish and anglophone compatriots to identify with a politicized role that included agenda-setting, citizen-motivation and scrutinizing power. Conversely, the francophone journalists were less likely to identify with an audience-serving role of entertaining readers, according to the results.

Shapiro, whose research focuses on ethics and excellence in journalism, said the next phase of the Worlds of Journalism study will include another round in the global survey and new questions.

This is one of a series of articles and videos on the June 2017 conference “Is no local news bad news? Local journalism and its future” hosted by the Ryerson Journalism Research Centre. Watch the full conference panel below. To read more about the conference and local news, visit:  localnews.journalism.ryerson.ca.

By GREGORY FURGALA
Staff Reporter

Across the United States, reporters and editors at local newspapers are working longer hours, in smaller newsrooms and with fewer opportunities for advancement.

They’re also optimistic about the future of local news, and their futures in it, a recent study in the Columbia Journalism Review has found.

Damian Radcliffe, the Carolyn S. Chambers Professor in Journalism at the University of Oregon and co-author of the study “Life at small-market newspapers: A survey of over 400 journalists,” says that optimism stems from the unique opportunities small markets afford local newspaper reporters, such as  covering under-reported stories and living in the community they work in.

“What’s often really unique to local organizations is the opportunity to bring people together, to actually bump into your readers,” says Radcliffe, “which gives a great opportunity for storytelling in a way that’s much harder to do in a major metropolitan—particularly in a large national publication.”.

He discussed his research on a panel about the economics of local news, joined by Nikki Usher Layser, an associate professor of media and public affairs at George Washington University; Nicole Blanchett Neheli, a professor of journalism at Sheridan College; and panel moderator Sherry Yu, an assistant professor of journalism at Temple University.

For the study, Radcliffe and co-author Christopher Ali, an assistant professor of media studies at the University of Virginia, interviewed 60 industry experts, analyzed data from the Pew Research Center, the Engaging News Project, the American Society of News Editors’ Newsroom Employment Diversity Survey, amongst others, and created an online survey. A majority of the 420 journalists and editors who responded reported that, despite the documented challenges associated with working at a newspaper, they were still eager to embrace new digital tools and looked forward to the future of local news.

Local newspapers are often the only source of original reporting in town, Radcliffe says. Serving smaller markets provides both local newspapers and their reporters with unique opportunities they need to leverage to survive.

“Locality is a real asset,” says Radcliffe, “Both in terms of being able to tap into an audience for readership, and also in terms of potential revenue and local ad dollars.”

Local newspapers still aren’t spared from the general downward trend that’s taken hold of the newspaper industry, though. According to the Pew Research Centre, in 2016, newspapers’ ad revenue suffered its steepest decline since 2009, and newsroom employment continued to fall. The only difference, Radcliffe says, is it happens at a slower pace in smaller markets.

Despite their optimism, reporters are still ultimately overburdened and under-resourced, and they’re still trying to do it all.

“You can do anything,” says Radcliffe, “But you can’t do everything.”

He suggests a less-is-more approach, saying reporters should limit the scope of their work, hone in on their strengths, and play to them.

Stepping away from the 24-hour news cycle could be a start, and it could even strengthen the newspapers reporters work for.

While speaking with reporters at the Seattle Times, Layser says she saw an “obsession” with updating stories online, an impulse prompted by a metrics-driven news environment—one story about a pitbull, she notes, was updated 24 times—and she says it might hurt newspapers in the long-run.

“Most people are coming to you on the web,” says Layser, “And all they’re seeing is a pitbull story instead of that great investigative feature that you actually do have.”

“This may, in turn, undermine your overall authority.”

Blanchett Neheli has seen that process play out at at the Metroland-owned Hamilton Spectator, where one digital team handles thespec.com, the Waterloo Region Record’s site and guelphmercury.com. At the spec.com and record.com, a mandate to get more pageviews can be at odds with local reporters tasked with providing local content to their readers. As a result, local news, which doesn’t always prompt a spike in traffic, can lose out to viral content online.

“At the Record, they really want to keep it local,” says Blanchett Neheli, “But they have to broaden the focus of local to get more pageviews.”

Competing goals are a source of friction, says Blanchett Neheli. Record editors call Hamilton wanting more local content on their website and complain that their readers don’t like what they’re seeing, but for the online team, “it’s about the metrics.”

The focus on up-to-the-second performance might be counterproductive in the long run, as well. While Blanchett Neheli was researching The Spectator, she found that local stories ultimately performed better than viral content in the long run. Moreover, she says, its print product, including classifieds, still generates about five times as much revenue as digital.

Despite ongoing problems, Blanchett Neheli says the journalists she spoke to are still eager to report.

“They’re doing great work. They’re very proud of the work. They’re very supportive of each other.”

While the way forward for local newspapers may not be clear, Radcliffe cautions against buying into the worst predictions about the death of local news.

“Too often, the doom and gloom narrative about the future of journalism, and in particular the future of newspapers stems from journalists themselves,” he says.

“If we keep telling audiences that our industry is dying and is on its last legs, then there’s risk of it becoming a self fulfilling prophecy.”