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This is one of a series of articles and videos on the June 2017 conference “Is no local news bad news? Local journalism and its future” hosted by the Ryerson Journalism Research Centre. Watch the full conference panel below. To read more about the conference and local news, visit:  localnews.journalism.ryerson.ca.

By: GREGORY FURGALA
Staff Reporter

Small-scale community news outlets can have a meaningful impact and thrive “on a shoestring,” but decreases in funding have left the sector reeling, say community news researchers.

Non-profit community media in Canada, which has traditionally relied on a combination of government assistance and private investment, have seen those funds dry up in recent years. Unlike the United States, where nonprofit investigative news organizations like ProPublica and the Marshall Project thrive, Canada doesn’t have a strong tradition of “philanthro-journalism.”

“We don’t have the Rockefellers or the Gateses,” says Patricia Elliott, editor of J-Source and assistant professor of journalism at the University of Regina.

“So it’s hard for us to do that.”

Since 1990, Elliott says the number of magazines receiving federal distribution assistance has dropped from 8,000 to 800, and the number receiving operating grants has dropped from 418 in 2000, to 27 in 2015. More than 74 per cent of community access channels have been lost since 1982, while community radio receives no direct government assistance.

Funding isn’t the only obstacle facing community news producers. Elliott says they’re rarely invited into policy discussions about the future of media. For example, the Public Policy Forum’s recent report on Canadian media, “Shattered Mirror: News, Democracy and Trust in the Digital Age” was primarily concerned with the future of private media conglomerates.

“It’s like [community media] doesn’t even exist,” she said.

Elliott was joined by McGill doctoral candidate Gretchen King and Sarah Stonbely, the research director for cooperative media at Montclair University on a panel discussion about crowdfunding and cooperative media. The panel was part of a recent conference on the future of local journalism hosted by the Ryerson Journalism Research Centre.

Despite the hurdles facing non-profit community media, Elliott says the sector has some advantages over its commercial cousins. “There are more revenue streams available, the ability to share resources with competitors,” she says, “and then there’s public trust and support, which are so important to survive.”

Without the pressure of pleasing advertisers, community media can tackle issues that commercial and state media can’t, and can afford to be less “editorially timid,” says Elliott. She pointed to the Saskatchewan alternative weekly Prairie Dog, which started as a non-profit in 1993 and later became a co-op It survived losing its Crown and city advertising after the Saskatchewan Party took provincial office in 2007.

King agreed, noting that outside of Quebec, existing efforts to fund community radio in Canada are woefully inadequate. She cited as an example the Community Radio Fund of Canada—a fund created in 2007 by a trio of campus radio associations: it caps funding for equipment at $500, which “can barely pay for a professional grade recorder.” Instead, the CRFC awards most of its funding on a per project basis. The net result is chronically underfunded non-profit community radio, and a host of ongoing problems.

“Personnel, funding, volunteers, the capacity of volunteers, the constant need for training, the constant issue of staff turnover, volunteer turnover––all of it affects the consistency of being able to run a regular show,” says King.

And those local losses, King says, have a national impact.

When broadcast nationally, King says, non-profit community-oriented news is a way for marginalized or otherwise unheard voices to come to the fore and offer different perspectives that commercial media can’t—or won’t— provide. Groundwire, an award-winning bi-monthly collaborative community news that King helped launch in 2008, helps make that insight an audible reality.

“You get views and opinions you might not get first hand, so Indigenous people representing themselves on Indigenous issues, immigrants representing themselves on immigration issues, homeless people representing themselves on issues of poverty.”

When funds run dry, Stonbely suggested community radio stations turn to another source for help: each other.

In the United States, “public and nonprofit are on the frontlines of collaboration,” Stonbely says, “because they also tend to receive the most funding and support to experiment with it.”

“They’re also the hungriest sometimes, so it forces them, in a way.”

Several experiments in collaboration have already proven sustainable. In 2014, five community radio stations in upstate New York won a $375,000 grant from the Corporation for Public Broadcasting—a federally funded non-profit with the mandate to support public broadcasting— to form Upstate Insight, a collaborative radio program delivering community news on a regional scale. In 2010, the CPB awarded a grant to five midwest public broadcasters to form Harvest Public Media, a reporting collaboration that focuses on agricultural issues, and that is now supported by partner stations and syndication. Last year, a successful collaboration between NPR member stations in Colorado and Maine focused on comparing each state’s politics with one another lead to the announcement of a 43-station, 34-state project to replicate the project nationwide.

“We can get beyond Kickstarter,” says Elliott. “But we have other support in the community that we need to draw on more often.”

“When they do get a little funding under them, they do great work.”

This is one of a series of articles and videos on the June 2017 conference “Is no local news bad news? Local journalism and its future” hosted by the Ryerson Journalism Research Centre. Watch the full conference panel below. To read more about the conference and local news, visit:  localnews.journalism.ryerson.ca.

By MIRIAM VALDES-CARLETTI
Staff reporter

Newsroom collaborations can give students valuable training and provide a service by filling gaps in local news coverage, says a media labour expert.

Errol Salamon, the work and labour editor at J-Source, says that established media publishers and editors have also helped students by giving them the temporary power to run mainstream media companies.

In 1933, the Vancouver Sun gave students at the University of British Columbia an opportunity to take over the newsroom for the day. This was over a decade before formal journalism programs were introduced in Canada.

“Widely distributed content by student journalists could help circulate higher quality news and address the problems of local news deserts,” said Salamon.

He went on to quote Nicholas Lemann, a professor at Columbia Journalism School, saying, “Like teaching hospitals, journalism schools can provide essential services to their communities while they’re educating their students.”

Salamon, who co-wrote Journalism in Crisis: Bridging Theory and Practice for Democratic Media Strategies in Canada, was joined on a panel about students solutions to issues in journalism models by Archie McLean and Janice Paskey – journalism professors from Mount Royal University – at a recent conference on the future of local news at the Ryerson School of Journalism.

There are lessons to be learned from the history of journalistic collaborations between news organizations and college campuses that can be traced back to the early 20th century, he said.

In 1920, the three daily newspapers in Winnipeg stopped publishing for six days due to a print shortage. During this time, The Manitoban – the University of Manitoba’s weekly campus newspaper – shifted to daily production for four of the six days. The editor of the student paper at the time, Graham Spry, went on to champion the cause for public broadcasting in Canada.

Paskey says that faculty editors at student publications would like to collaborate more with local news organizations but don’t get taken up on offers or are still trying to make it happen.

She conducted a study alongside McLean to discover if Canadian journalism programs were trying to fill the gap in local news in their communities. Of the five colleges and fives universities that participated, she discovered that some publications covered campus news, some covered external, and some a mix of both.

Publications that covered news stories that resonate with the wider community got the most traffic, they found.

When the University of Regina’s paper, The Carillon, reported on the Saskatchewan provincial budget, their work garnered 52,000 pageviews– evidence to Paskey that their coverage helped fill a local news gap. Another example cited was the University of King’s College paper, The Signal, which reported the story of a family experiencing homelessness that found housing after asking for help on Kijiji. Paskey says it was a story of the times that resonated with the community by demonstrating a social need for affordable housing.

Pageviews for Canadian campus publications in the study ranged from 6,800 to 18,000 a month – a level of engagement Paskey calls significant.

McLean, who examined social media during the study, found that the usage of Facebook and Twitter was high, but underutilized still.

“If [campus] journalism news sites are serious about filling the news gap then they need to be better on social media and do it differently.” said McLean.

Since audiences are mobile and social, journalistic outlets need to cater their stories to each platform, McLean suggests. While it’s easy enough to share the same article across all platforms without changing things around, it’s not the best strategy to maximize engagement. Campus publications need to better optimize their stories for each social media platform, he says

When using Facebook – what McLean describes as the “900-pound. gorilla of social media”– student outlets had the highest engagement leading to their website. Twitter landed second because driving traffic to the website wasn’t its strength.

“The story sits at the heart of what you do,” he said, “then you take pieces of the story and optimize them for the various platforms. This can be a 30-second Facebook video and some text used for a newsletter.”

It’s important that students learn new strategies going forward since they’re living in a digital era, said McLean.